Internet Strategies for Community Markets

July 9-11 American Press Institute, Reston, Virginia Details

In today’s Web-driven and technology-based media climate, information is available through more channels than ever before, and consumers expect a rich, multi-media experience. Discover effective ways smaller organizations can maximize the opportunities presented by digital technology to tell stories, distribute information and connect buyers and sellers in profitable new ways. Find out how to build community, grow revenue for the news organization and for local businesses, and to enhance brand and market footprint. Participants will learn to:

• Assess current market position and opportunity
• Generate Web traffic volume and frequency
• Make local news more relevant
• Create online marketplaces
• Develop online/offline sales strategies
• Tap the collective wisdom of the community
• Create low-cost multimedia content
• Empower your customers
• Embrace user-generated content