Archive for the 'Training' Category
Update:Digital Press Consortium
It’s been a busy and very productive three weeks at the DPC. Besides doing all the basic things we need to do to make this a successful venture we have also been solidifying some partnerships that will help us prove our theory.
In a nutshell we believe that media companies don’t need fancy tools to succeed, [...]
Filed under: Advertising, Newspapers, Research, Training | 0 Comments
Tags: Digital Press Consortium, Newspapers
Getting every sales channel motivated to become the ‘Market Leader’ is very important. For the purpose of this post I am describing the sales channels as:
Print/Broadcast Sales Team (Geo and Category)
Digital Sales Team
Call Center
Not everyone on your sales team is ready to help you earn the ‘Market Leader’ status. From past experience, I would [...]
Filed under: Market Leader Strategy, Newspapers, Research, Sales, Training | 1 Comment
Tags: Market Leader Strategy, Newspapers, Sales
InstantAdExpert is set to launch their Chiropractor channel today. This is just the first of many category launches for this group that was created by merging two successful businesses that are veterans in dealing with the needs of the SMB- TeleDirect and EyeballFarm.
InstantAdExpert is a one stop shop for category based advertising needs. A chiropractor [...]
Filed under: Classifieds, Marketing, Newspapers, Research, Sales, Training, Yellow Pages | 0 Comments
Tags: Advertising, Call Center, crms, SMB
In the past ten years, I have been involved in 10-15 local business seminars and have found the results to be not so great. I believe the fatal flaw in each of those seminars was the focus on the sale. The bottom line in the seminar was to get the local business owner to purchase [...]
Filed under: Local Search, Marketing, Newspapers, Training, Yellow Pages | 2 Comments
Tags: Advertising, Local Business, Local Search, Mel Taylor, SME, Training
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