Archive for the 'Sales' Category
Getting every sales channel motivated to become the ‘Market Leader’ is very important. For the purpose of this post I am describing the sales channels as:
Print/Broadcast Sales Team (Geo and Category)
Digital Sales Team
Call Center
Not everyone on your sales team is ready to help you earn the ‘Market Leader’ status. From past experience, I would [...]
Filed under: Market Leader Strategy, Newspapers, Research, Sales, Training | 1 Comment
Tags: Market Leader Strategy, Newspapers, Sales
Do something outlandish and find out.
I believe what Philadelphia Media Holdings did was smart and helped them prove a point.
Some are saying the ‘Derrie-Air‘ advertisements were unethical. I disagree. My 11 year old son knew the ads were fake from the beginning.
For years, I have told advertisers that didn’t believe in the print or [...]
Filed under: Advertising, Marketing, Newspapers, Sales | 0 Comments
Tags: Derrie- Air, Marketing, Newspapers, Philadelphia, Sales
I am proud to announce that I have joined the Digital Press Consortium as Vice President of Sales and Marketing.
The Digital Press Consortium was created to standardize the online technology platforms in use across the newspaper industry and reduce redundant investment in them. It provides content management and business directory tools to members who seek [...]
Filed under: Advertising, Marketing, Newspapers, Sales | 0 Comments
Tags: Advertising, marketplace, Newspapers
Every directory and SEM product newspapers sell the SMB now and in the near future are going to take them on an uncharted course. This will lead to (2) things- The sales executive not knowing how to set expectations and the SMB not understanding what to expect.
We are at the classic sales maturation point- We [...]
Filed under: Advertising, Local Search, Market Leader Strategy, Newspapers, Sales, Yellow Pages | 0 Comments
Tags: Market Leader Strategy, Newspaper, Sales, sem, Yellow Pages
Ninety-four newspapers joined the Yahoo Newspaper Consortium bringing their total to 779 and slightly over 40% of the Sunday newspaper circulation.
With the announcement of their targeted advertising network in February and the more recent announcement of their partnership with ShopLocal, it looks like Yahoo has figured out how to become even more relevant to their [...]
Filed under: Advertising, Local Search, Newspapers, Sales | 0 Comments
Tags: Advertising, Newspapers, Yahoo
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