Archive for the 'Sales' Category
The title sounds like a great API course or a presentation by NAA but it’s simply reality.
I have to give thanks to Greg Swanson from ItzPublishing for the title which came up in a strategic session about our new Marketplace sales strategy.
This is the statement we should use in every single sales call when discussing [...]
Filed under: Marketing, Newspapers, Research, Sales | 0 Comments
Tags: Market Leader Strategy, Newspapers
A simple question for my newspaper readers……..
If a plumber walked into your office right now, what advertising package would you offer him to reach the most potential consumers and drive leads?
Do you feel confident that your sales team understands what the plumber needs to succeed? If so, are you as confident in your ability to [...]
Filed under: Advertising, Local Search, Newspapers, Sales | 0 Comments
Tags: Advertising, Local Search, Newspapers
This is an idea I pitched the NAA on presenting almost 2 years ago. I found it as I was cleaning out a drawer so I scanned it to get some feedback. The pitch has some flaws in it but the idea is beginning to take form especially with Webvisible, ReachLocal and OrangeSoda making major [...]
Filed under: Local Search, Newspapers, Sales | 2 Comments
Tags: Newspapers, orangesoda, reachlocal, webvisible
Update:Digital Press Consortium
It’s been a busy and very productive three weeks at the DPC. Besides doing all the basic things we need to do to make this a successful venture we have also been solidifying some partnerships that will help us prove our theory.
In a nutshell we believe that media companies don’t need fancy tools to succeed, [...]
Filed under: Advertising, Newspapers, Research, Training | 0 Comments
Tags: Digital Press Consortium, Newspapers
There is a growing trend within the newspaper industry that I believe is very positive. That trend is to sell their aggregate audience instead of selling product by product.
This strategy will definitely cause a lot of the sales people in the industry today to find new jobs because it is more complicated than selling the [...]
Filed under: Advertising, Newspapers, Sales | 0 Comments
Tags: Advertising, Market Leader Strategy, Newspapers, Sales
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