Archive for the 'Product Ideas' Category
New Project: RATEDkidfun™
Visibility Consulting Group is currently working on a project that will provide a very rich database of content for consumers and advertisers. We are calling the project RATEDkidfun™.
The concept behind the project is very simple- Kids from 9-15 review products, events, games, toys, food, etc. We will manage this data, product related blogs and [...]
Filed under: Local Search, Newspapers, Product Ideas | 0 Comments
Tags: Newspapers, NIE
The Washington Post has always been a leader in the newspaper interactive world and they continue to make very smart decisions.
The article which I link to above shows the way they continue to remain outside the box. Here are a few good comments from Ken Barbieri, Director of Business Development:
From a strategic sense, we came [...]
Filed under: Advertising, Local Search, Newspapers, Product Ideas | 0 Comments
Tags: Advertising, audience development, Local Search, marketplace, Washington Post
The NAA released a very thorough report last week on the growing usage of video on newspaper websites.The information in this report is impressive and will be very useful no matter where you are in the video process.
Key Findings
1. Content: In addition to running content from the Associated Press or other wire services, most newspapers [...]
Filed under: Local Search, Marketing, Newspapers, Product Ideas, Sales, Video | 0 Comments
Tags: Newspapers, Advertising, NAA, Video
Decent article about Tribune’s focus on innovation since being purchased by Sam Zell including the hiring of Lee Abrams, former XM Radio exec, who is totally focused on Tribune’s innovation strategies.
The article also touches on some innovative ideas from New York Times Co. and Gannett.
Filed under: Newspapers, Product Ideas | 0 Comments
Tags: Gannett, innovation, Newspapers, Tribune
Classifieds 3.0- The Mashup
In the next few years, as we begin to understand the new advertising economy, I believe newspapers will begin to dominate the classified categories again. Of course, I still believe the majority of local users still count on the local newspaper to find a job, car, home or even a used refrigerator, toaster, or piece [...]
Filed under: Classifieds, Coupons, Local Search, Marketing, Newspapers, Product Ideas, Shopping | 0 Comments
Tags: Bamboo, Classifieds, craigslist, facebook, Local Search, Travidia
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