Archive for the 'Newspapers' Category
This is an idea I pitched the NAA on presenting almost 2 years ago. I found it as I was cleaning out a drawer so I scanned it to get some feedback. The pitch has some flaws in it but the idea is beginning to take form especially with Webvisible, ReachLocal and OrangeSoda making major [...]
Filed under: Local Search, Newspapers, Sales | 2 Comments
Tags: Newspapers, orangesoda, reachlocal, webvisible
Update:Digital Press Consortium
It’s been a busy and very productive three weeks at the DPC. Besides doing all the basic things we need to do to make this a successful venture we have also been solidifying some partnerships that will help us prove our theory.
In a nutshell we believe that media companies don’t need fancy tools to succeed, [...]
Filed under: Advertising, Newspapers, Research, Training | 0 Comments
Tags: Digital Press Consortium, Newspapers
This week, after speaking with Chris Tolles, Greg Sterling wrote post detailing his opinion on the what the newspaper would look like in the future.
Of course, I gave my opinion-
To get to the point you are describing the newspaper would have to know specifically what makes them unique (casinos in AC, etc) and then do [...]
Filed under: Newspapers | 0 Comments
Tags: local media, Newspapers
There is a growing trend within the newspaper industry that I believe is very positive. That trend is to sell their aggregate audience instead of selling product by product.
This strategy will definitely cause a lot of the sales people in the industry today to find new jobs because it is more complicated than selling the [...]
Filed under: Advertising, Newspapers, Sales | 0 Comments
Tags: Advertising, Market Leader Strategy, Newspapers, Sales
Getting every sales channel motivated to become the ‘Market Leader’ is very important. For the purpose of this post I am describing the sales channels as:
Print/Broadcast Sales Team (Geo and Category)
Digital Sales Team
Call Center
Not everyone on your sales team is ready to help you earn the ‘Market Leader’ status. From past experience, I would [...]
Filed under: Market Leader Strategy, Newspapers, Research, Sales, Training | 1 Comment
Tags: Market Leader Strategy, Newspapers, Sales
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