Archive for the 'Newspapers' Category

The title sounds like a great API course or a presentation by NAA but it’s simply reality.
I have to give thanks to Greg Swanson from ItzPublishing for the title which came up in a strategic session about our new Marketplace sales strategy.
This is the statement we should use in every single sales call when discussing [...]


WisconsinNative.com joins the DPC to launch it’s new Wisconsin portal using 6-Degrees. Award-winning Wisconsin writer Susan Lampert Smith and others will chronicle life in America’s Dairyland on the new site.
For authentic Badger State flavor, you can’t get more Wisconsin than Susan Lampert Smith. In kindergarten, she made the newspaper for the first time, in [...]


A simple question for my newspaper readers……..
If a plumber walked into your office right now, what advertising package would you offer him to reach the most potential consumers and drive leads?
Do you feel confident that your sales team understands what the plumber needs to succeed? If so, are you as confident in your ability to [...]


I saw this memo today on Editor and Publisher. The memo was from William Dean Singleton, CEO of MediaNews Group. The goal of the memo was to provide clarity on their finances and give some insight on their future plans.
One comment stuck out to me….
Unfortunately, gone are the days where we can operate as a [...]


Visibility Consulting Group is currently working on a project that will provide a very rich database of content for consumers and advertisers. We are calling the project RATEDkidfun™.
The concept behind the project is very simple- Kids from 9-15 review products, events, games, toys, food, etc. We will manage this data, product related blogs and [...]