Archive for the 'Research' Category
Borrell Report: Newspaper Online Local Ad Revenue Hits $2 Billion, More Than All Other Media Combine
Here are a few key points from the report.
The lion’s share of local ad dollars — 57.3% — are sucked up by pure-play Web sites that reach users who are not there for the news, but to research products and prices.
Newspapers can claim a 24.6% share of the total local on-line ad market which is [...]
Filed under: Advertising, Classifieds, Marketing, Newspapers, Research, Sales | 0 Comments
Tags: Advertising, Local Search, Newspapers
InstantAdExpert is set to launch their Chiropractor channel today. This is just the first of many category launches for this group that was created by merging two successful businesses that are veterans in dealing with the needs of the SMB- TeleDirect and EyeballFarm.
InstantAdExpert is a one stop shop for category based advertising needs. A chiropractor [...]
Filed under: Classifieds, Marketing, Newspapers, Research, Sales, Training, Yellow Pages | 0 Comments
Tags: Advertising, Call Center, crms, SMB
I read a post today on the Kelsey Blog that discussed Yahoo!’s goal as it relates to verticals and marketplace. Their goal is pretty simple- Be #1 or # 2 in every key vertical area.
I believe along with local news, vertical content is an area that local media companies can dominate in. At the local [...]
Filed under: Local Search, Marketing, Newspapers, Product Ideas, Research | 0 Comments
Tags: Local Search, Newspapers, Niche content, Verticals
Today, Google released a study that shows newspaper advertising drives online traffic and consumer spending.
According to the study, among people who research products and services after seeing them advertised in newspapers, two-thirds (67 percent) use the Internet to find more information. Of that group, nearly 70 percent of consumers actually make a purchase following their [...]
Filed under: Classifieds, Newspapers, Research, Shopping | 0 Comments
Tags: Advertising, Google, Newspapers
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