Archive for the 'Research' Category
The title sounds like a great API course or a presentation by NAA but it’s simply reality.
I have to give thanks to Greg Swanson from ItzPublishing for the title which came up in a strategic session about our new Marketplace sales strategy.
This is the statement we should use in every single sales call when discussing [...]
Filed under: Marketing, Newspapers, Research, Sales | 0 Comments
Tags: Market Leader Strategy, Newspapers
Update:Digital Press Consortium
It’s been a busy and very productive three weeks at the DPC. Besides doing all the basic things we need to do to make this a successful venture we have also been solidifying some partnerships that will help us prove our theory.
In a nutshell we believe that media companies don’t need fancy tools to succeed, [...]
Filed under: Advertising, Newspapers, Research, Training | 0 Comments
Tags: Digital Press Consortium, Newspapers
Getting every sales channel motivated to become the ‘Market Leader’ is very important. For the purpose of this post I am describing the sales channels as:
Print/Broadcast Sales Team (Geo and Category)
Digital Sales Team
Call Center
Not everyone on your sales team is ready to help you earn the ‘Market Leader’ status. From past experience, I would [...]
Filed under: Market Leader Strategy, Newspapers, Research, Sales, Training | 1 Comment
Tags: Market Leader Strategy, Newspapers, Sales
Palore is a company that any company trying to create winning vertical strategies should talk to. They can provide key research that will help you choose the right categories to target and help you assess the opportunity.
They are also developing tools that can produce detailed reports on advertising activities of SMB’s on-line. This information is [...]
Filed under: Local Search, Newspapers, Research, Sales, Yellow Pages | 0 Comments
Tags: Advertising, Newspapers, Research, SMB, Yellow Pages
I’ve gotten to know a few pure-players since I left Planet Discover over a month ago but none have impressed me more than CityVoter.com and their CEO Josh Walker.
CityVoter.com is a social networking site that provides their audience information about ‘What’s Hot’ as it relates to local business. All of their content is created by [...]
Filed under: Advertising, Business Profiles, Local Search, Newspapers, Research, Sales, Yellow Pages | 1 Comment
Tags: Advertising, cityvoter.com, Local Search, reviews
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