Archive for the 'Marketing' Category
The Market Leader Strategy
If you are in the Local Search business your goal should be to become the Market Leader. Being the 3rd or 4th local yellow page listing provider in your area isn’t going to get you there.
There are things a local media company can do with their business listings and SEM products to get them there-
Determine [...]
Filed under: Advertising, Business Profiles, Local Search, Market Leader Strategy, Marketing, Newspapers, Sales, Yellow Pages | 2 Comments
Tags: Advertising, Market Leader Strategy, Marketing, Newspapers, Sales
Palore is a company that any company trying to create winning vertical strategies should talk to. They can provide key research that will help you choose the right categories to target and help you assess the opportunity.
They are also developing tools that can produce detailed reports on advertising activities of SMB’s on-line. This information is [...]
Filed under: Local Search, Newspapers, Research, Sales, Yellow Pages | 0 Comments
Tags: Advertising, Newspapers, Research, SMB, Yellow Pages
I’ve gotten to know a few pure-players since I left Planet Discover over a month ago but none have impressed me more than CityVoter.com and their CEO Josh Walker.
CityVoter.com is a social networking site that provides their audience information about ‘What’s Hot’ as it relates to local business. All of their content is created by [...]
Filed under: Advertising, Business Profiles, Local Search, Newspapers, Research, Sales, Yellow Pages | 1 Comment
Tags: Advertising, cityvoter.com, Local Search, reviews
Borrell Report: Newspaper Online Local Ad Revenue Hits $2 Billion, More Than All Other Media Combine
Here are a few key points from the report.
The lion’s share of local ad dollars — 57.3% — are sucked up by pure-play Web sites that reach users who are not there for the news, but to research products and prices.
Newspapers can claim a 24.6% share of the total local on-line ad market which is [...]
Filed under: Advertising, Classifieds, Marketing, Newspapers, Research, Sales | 0 Comments
Tags: Advertising, Local Search, Newspapers
The NAA released a very thorough report last week on the growing usage of video on newspaper websites.The information in this report is impressive and will be very useful no matter where you are in the video process.
Key Findings
1. Content: In addition to running content from the Associated Press or other wire services, most newspapers [...]
Filed under: Local Search, Marketing, Newspapers, Product Ideas, Sales, Video | 0 Comments
Tags: Advertising, NAA, Newspapers, Video
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