Archive for the 'Marketing' Category
The title sounds like a great API course or a presentation by NAA but it’s simply reality.
I have to give thanks to Greg Swanson from ItzPublishing for the title which came up in a strategic session about our new Marketplace sales strategy.
This is the statement we should use in every single sales call when discussing [...]
Filed under: Marketing, Newspapers, Research, Sales | 0 Comments
Tags: Market Leader Strategy, Newspapers
Update:Digital Press Consortium
It’s been a busy and very productive three weeks at the DPC. Besides doing all the basic things we need to do to make this a successful venture we have also been solidifying some partnerships that will help us prove our theory.
In a nutshell we believe that media companies don’t need fancy tools to succeed, [...]
Filed under: Advertising, Newspapers, Research, Training | 0 Comments
Tags: Digital Press Consortium, Newspapers
Getting every sales channel motivated to become the ‘Market Leader’ is very important. For the purpose of this post I am describing the sales channels as:
Print/Broadcast Sales Team (Geo and Category)
Digital Sales Team
Call Center
Not everyone on your sales team is ready to help you earn the ‘Market Leader’ status. From past experience, I would [...]
Filed under: Market Leader Strategy, Newspapers, Research, Sales, Training | 1 Comment
Tags: Market Leader Strategy, Newspapers, Sales
Do something outlandish and find out.
I believe what Philadelphia Media Holdings did was smart and helped them prove a point.
Some are saying the ‘Derrie-Air‘ advertisements were unethical. I disagree. My 11 year old son knew the ads were fake from the beginning.
For years, I have told advertisers that didn’t believe in the print or [...]
Filed under: Advertising, Marketing, Newspapers, Sales | 0 Comments
Tags: Derrie- Air, Marketing, Newspapers, Philadelphia, Sales
I am proud to announce that I have joined the Digital Press Consortium as Vice President of Sales and Marketing.
The Digital Press Consortium was created to standardize the online technology platforms in use across the newspaper industry and reduce redundant investment in them. It provides content management and business directory tools to members who seek [...]
Filed under: Advertising, Marketing, Newspapers, Sales | 0 Comments
Tags: Advertising, marketplace, Newspapers
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