Archive for the 'Market Leader Strategy' Category
Getting every sales channel motivated to become the ‘Market Leader’ is very important. For the purpose of this post I am describing the sales channels as:
Print/Broadcast Sales Team (Geo and Category)
Digital Sales Team
Call Center
Not everyone on your sales team is ready to help you earn the ‘Market Leader’ status. From past experience, I would [...]
Filed under: Market Leader Strategy, Newspapers, Research, Sales, Training | 1 Comment
Tags: Market Leader Strategy, Newspapers, Sales
Every directory and SEM product newspapers sell the SMB now and in the near future are going to take them on an uncharted course. This will lead to (2) things- The sales executive not knowing how to set expectations and the SMB not understanding what to expect.
We are at the classic sales maturation point- We [...]
Filed under: Advertising, Local Search, Market Leader Strategy, Newspapers, Sales, Yellow Pages | 0 Comments
Tags: Market Leader Strategy, Newspaper, Sales, sem, Yellow Pages
The Market Leader Strategy
If you are in the Local Search business your goal should be to become the Market Leader. Being the 3rd or 4th local yellow page listing provider in your area isn’t going to get you there.
There are things a local media company can do with their business listings and SEM products to get them there-
Determine [...]
Filed under: Advertising, Business Profiles, Local Search, Market Leader Strategy, Marketing, Newspapers, Sales, Yellow Pages | 2 Comments
Tags: Advertising, Market Leader Strategy, Marketing, Newspapers, Sales
-
-
subscribe
-
are we connected?
-
Palore Data- clickz stats
