Archive for the 'Business Profiles' Category

The Market Leader Strategy

04Jun08

If you are in the Local Search business your goal should be to become the Market Leader. Being the 3rd or 4th local yellow page listing provider in your area isn’t going to get you there.
There are things a local media company can do with their business listings and SEM products to get them there-

Determine [...]


Filed under: Advertising, Business Profiles, Local Search, Market Leader Strategy, Marketing, Newspapers, Sales, Yellow Pages   |  2 Comments
Tags: , , , ,

CityVoter primed to ‘Own Your City’ and help you do the same!

30May08

I’ve gotten to know a few pure-players since I left Planet Discover over a month ago but none have impressed me more than CityVoter.com and their CEO Josh Walker.
CityVoter.com is a social networking site that provides their audience information about ‘What’s Hot’ as it relates to local business.  All of their content is created by [...]


Filed under: Advertising, Business Profiles, Local Search, Newspapers, Research, Sales, Yellow Pages   |  1 Comment
Tags: , , ,

Google: Down to the Zip Code Level!

21May08

I’ve read several posts today about Google delivering business listings down the the zip code level.

Click here for a sample search result.
This concept will have an effect on our local search initiatives unless we develop a solid optimization plan, clean up our data and get out of the ‘Enhanced Listing’ business and into the ‘Business [...]


Filed under: Business Profiles, Local Search, Newspapers, Yellow Pages   |  0 Comments
Tags: , , , ,

Use SearchMonkey to drive traffic.

19May08

Yahoo!’s new tool SearchMonkey can prove to be very useful for media companies that want to drive traffic to niche sites, local business listings and marketplace.
Here are just a couple things your developers can do-

Build enhanced search results that will provide searchers with a more useful experience by including links, images, ratings and name-value pairs [...]


Filed under: Business Profiles, Local Search, Marketing, Newspapers, Yellow Pages   |  1 Comment
Tags: , , , ,