Archive for the 'Yellow Pages' Category
Every directory and SEM product newspapers sell the SMB now and in the near future are going to take them on an uncharted course. This will lead to (2) things- The sales executive not knowing how to set expectations and the SMB not understanding what to expect.
We are at the classic sales maturation point- We [...]
Filed under: Advertising, Local Search, Market Leader Strategy, Newspapers, Sales, Yellow Pages | 0 Comments
Tags: Market Leader Strategy, Newspaper, Sales, sem, Yellow Pages
The Market Leader Strategy
If you are in the Local Search business your goal should be to become the Market Leader. Being the 3rd or 4th local yellow page listing provider in your area isn’t going to get you there.
There are things a local media company can do with their business listings and SEM products to get them there-
Determine [...]
Filed under: Advertising, Business Profiles, Local Search, Market Leader Strategy, Marketing, Newspapers, Sales, Yellow Pages | 2 Comments
Tags: Advertising, Market Leader Strategy, Marketing, Newspapers, Sales
Palore is a company that any company trying to create winning vertical strategies should talk to. They can provide key research that will help you choose the right categories to target and help you assess the opportunity.
They are also developing tools that can produce detailed reports on advertising activities of SMB’s on-line. This information is [...]
Filed under: Local Search, Newspapers, Research, Sales, Yellow Pages | 0 Comments
Tags: Advertising, Newspapers, Research, SMB, Yellow Pages
I’ve gotten to know a few pure-players since I left Planet Discover over a month ago but none have impressed me more than CityVoter.com and their CEO Josh Walker.
CityVoter.com is a social networking site that provides their audience information about ‘What’s Hot’ as it relates to local business. All of their content is created by [...]
Filed under: Advertising, Business Profiles, Local Search, Newspapers, Research, Sales, Yellow Pages | 1 Comment
Tags: Advertising, cityvoter.com, Local Search, reviews
I’ve read several posts today about Google delivering business listings down the the zip code level.
Click here for a sample search result.
This concept will have an effect on our local search initiatives unless we develop a solid optimization plan, clean up our data and get out of the ‘Enhanced Listing’ business and into the ‘Business [...]
Filed under: Business Profiles, Local Search, Newspapers, Yellow Pages | 0 Comments
Tags: Local Search, Google, Advertising, Yellow Pages, Business Listings
-
-
subscribe
-
are we connected?
-
Palore Data- clickz stats
