Archive for the 'Advertising' Category
Filed under: Advertising, Local Search | 0 Comments
Tags: Advertising, Yahoo, AMP, GeoTargeting, Behavioral Targeting
Every directory and SEM product newspapers sell the SMB now and in the near future are going to take them on an uncharted course. This will lead to (2) things- The sales executive not knowing how to set expectations and the SMB not understanding what to expect.
We are at the classic sales maturation point- We [...]
Filed under: Advertising, Local Search, Market Leader Strategy, Newspapers, Sales, Yellow Pages | 0 Comments
Tags: Market Leader Strategy, Newspaper, Sales, sem, Yellow Pages
Ninety-four newspapers joined the Yahoo Newspaper Consortium bringing their total to 779 and slightly over 40% of the Sunday newspaper circulation.
With the announcement of their targeted advertising network in February and the more recent announcement of their partnership with ShopLocal, it looks like Yahoo has figured out how to become even more relevant to their [...]
Filed under: Advertising, Local Search, Newspapers, Sales | 0 Comments
Tags: Advertising, Newspapers, Yahoo
The Market Leader Strategy
If you are in the Local Search business your goal should be to become the Market Leader. Being the 3rd or 4th local yellow page listing provider in your area isn’t going to get you there.
There are things a local media company can do with their business listings and SEM products to get them there-
Determine [...]
Filed under: Advertising, Business Profiles, Local Search, Market Leader Strategy, Marketing, Newspapers, Sales, Yellow Pages | 2 Comments
Tags: Advertising, Market Leader Strategy, Marketing, Newspapers, Sales
The Washington Post has always been a leader in the newspaper interactive world and they continue to make very smart decisions.
The article which I link to above shows the way they continue to remain outside the box. Here are a few good comments from Ken Barbieri, Director of Business Development:
From a strategic sense, we came [...]
Filed under: Advertising, Local Search, Newspapers, Product Ideas | 0 Comments
Tags: Advertising, audience development, Local Search, marketplace, Washington Post
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