Archive for the 'Classifieds' Category
Borrell Report: Newspaper Online Local Ad Revenue Hits $2 Billion, More Than All Other Media Combine
Here are a few key points from the report.
The lion’s share of local ad dollars — 57.3% — are sucked up by pure-play Web sites that reach users who are not there for the news, but to research products and prices.
Newspapers can claim a 24.6% share of the total local on-line ad market which is [...]
Filed under: Advertising, Classifieds, Marketing, Newspapers, Research, Sales | 0 Comments
Tags: Advertising, Local Search, Newspapers
InstantAdExpert is set to launch their Chiropractor channel today. This is just the first of many category launches for this group that was created by merging two successful businesses that are veterans in dealing with the needs of the SMB- TeleDirect and EyeballFarm.
InstantAdExpert is a one stop shop for category based advertising needs. A chiropractor [...]
Filed under: Classifieds, Marketing, Newspapers, Research, Sales, Training, Yellow Pages | 0 Comments
Tags: Advertising, Call Center, crms, SMB
Classifieds 3.0- The Mashup
In the next few years, as we begin to understand the new advertising economy, I believe newspapers will begin to dominate the classified categories again. Of course, I still believe the majority of local users still count on the local newspaper to find a job, car, home or even a used refrigerator, toaster, or piece [...]
Filed under: Classifieds, Coupons, Local Search, Marketing, Newspapers, Product Ideas, Shopping | 0 Comments
Tags: Bamboo, Classifieds, craigslist, facebook, Local Search, Travidia
Today, Google released a study that shows newspaper advertising drives online traffic and consumer spending.
According to the study, among people who research products and services after seeing them advertised in newspapers, two-thirds (67 percent) use the Internet to find more information. Of that group, nearly 70 percent of consumers actually make a purchase following their [...]
Filed under: Classifieds, Newspapers, Research, Shopping | 0 Comments
Tags: Advertising, Google, Newspapers
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