Archive for the 'Advertising' Category
A simple question for my newspaper readers……..
If a plumber walked into your office right now, what advertising package would you offer him to reach the most potential consumers and drive leads?
Do you feel confident that your sales team understands what the plumber needs to succeed? If so, are you as confident in your ability to [...]
Filed under: Advertising, Local Search, Newspapers, Sales | 0 Comments
Tags: Advertising, Local Search, Newspapers
Update:Digital Press Consortium
It’s been a busy and very productive three weeks at the DPC. Besides doing all the basic things we need to do to make this a successful venture we have also been solidifying some partnerships that will help us prove our theory.
In a nutshell we believe that media companies don’t need fancy tools to succeed, [...]
Filed under: Advertising, Newspapers, Research, Training | 0 Comments
Tags: Digital Press Consortium, Newspapers
There is a growing trend within the newspaper industry that I believe is very positive. That trend is to sell their aggregate audience instead of selling product by product.
This strategy will definitely cause a lot of the sales people in the industry today to find new jobs because it is more complicated than selling the [...]
Filed under: Advertising, Newspapers, Sales | 0 Comments
Tags: Advertising, Market Leader Strategy, Newspapers, Sales
Do something outlandish and find out.
I believe what Philadelphia Media Holdings did was smart and helped them prove a point.
Some are saying the ‘Derrie-Air‘ advertisements were unethical. I disagree. My 11 year old son knew the ads were fake from the beginning.
For years, I have told advertisers that didn’t believe in the print or [...]
Filed under: Advertising, Marketing, Newspapers, Sales | 0 Comments
Tags: Derrie- Air, Marketing, Newspapers, Philadelphia, Sales
I am proud to announce that I have joined the Digital Press Consortium as Vice President of Sales and Marketing.
The Digital Press Consortium was created to standardize the online technology platforms in use across the newspaper industry and reduce redundant investment in them. It provides content management and business directory tools to members who seek [...]
Filed under: Advertising, Marketing, Newspapers, Sales | 0 Comments
Tags: Advertising, marketplace, Newspapers
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