Archive for July, 2008

WisconsinNative.com joins the DPC to launch it’s new Wisconsin portal using 6-Degrees. Award-winning Wisconsin writer Susan Lampert Smith and others will chronicle life in America’s Dairyland on the new site.
For authentic Badger State flavor, you can’t get more Wisconsin than Susan Lampert Smith. In kindergarten, she made the newspaper for the first time, in [...]


A simple question for my newspaper readers……..
If a plumber walked into your office right now, what advertising package would you offer him to reach the most potential consumers and drive leads?
Do you feel confident that your sales team understands what the plumber needs to succeed? If so, are you as confident in your ability to [...]


I saw this memo today on Editor and Publisher. The memo was from William Dean Singleton, CEO of MediaNews Group. The goal of the memo was to provide clarity on their finances and give some insight on their future plans.
One comment stuck out to me….
Unfortunately, gone are the days where we can operate as a [...]


Visibility Consulting Group is currently working on a project that will provide a very rich database of content for consumers and advertisers. We are calling the project RATEDkidfun™.
The concept behind the project is very simple- Kids from 9-15 review products, events, games, toys, food, etc. We will manage this data, product related blogs and [...]


This is an idea I pitched the NAA on presenting almost 2 years ago. I found it as I was cleaning out a drawer so I scanned it to get some feedback. The pitch has some flaws in it but the idea is beginning to take form especially with Webvisible, ReachLocal and OrangeSoda making major [...]