Archive for June, 2008
Filed under: Advertising, Local Search | 0 Comments
Tags: Advertising, Yahoo, AMP, GeoTargeting, Behavioral Targeting
Every directory and SEM product newspapers sell the SMB now and in the near future are going to take them on an uncharted course. This will lead to (2) things- The sales executive not knowing how to set expectations and the SMB not understanding what to expect.
We are at the classic sales maturation point- We [...]
Filed under: Advertising, Local Search, Market Leader Strategy, Newspapers, Sales, Yellow Pages | 0 Comments
Tags: Market Leader Strategy, Newspaper, Sales, sem, Yellow Pages
Ninety-four newspapers joined the Yahoo Newspaper Consortium bringing their total to 779 and slightly over 40% of the Sunday newspaper circulation.
With the announcement of their targeted advertising network in February and the more recent announcement of their partnership with ShopLocal, it looks like Yahoo has figured out how to become even more relevant to their [...]
Filed under: Advertising, Local Search, Newspapers, Sales | 0 Comments
Tags: Advertising, Newspapers, Yahoo
The Market Leader Strategy
If you are in the Local Search business your goal should be to become the Market Leader. Being the 3rd or 4th local yellow page listing provider in your area isn’t going to get you there.
There are things a local media company can do with their business listings and SEM products to get them there-
Determine [...]
Filed under: Advertising, Business Profiles, Local Search, Market Leader Strategy, Marketing, Newspapers, Sales, Yellow Pages | 2 Comments
Tags: Advertising, Market Leader Strategy, Marketing, Newspapers, Sales
Coupons Inc., the company behind Coupons.com launched their BrandCaster product today. I was actually in their Mountain View office a couple weeks ago and saw a demonstration by CEO Steven Boal. I’m a big fan of web based coupon strategy so I was excited to see it.
E&P did a nice piece on it today but [...]
Filed under: Coupons, Local Search, Newspapers | 0 Comments
Tags: Advertising, Coupons, Newspapers
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