Do something outlandish and find out.

I believe what Philadelphia Media Holdings did was smart and helped them prove a point.

Some are saying the ‘Derrie-Air‘ advertisements were unethical. I disagree. My 11 year old son knew the ads were fake from the beginning.

For years, I have told advertisers that didn’t believe in the print or online medium to put their money where their mouth is- Give away something in your ad and watch how many readers show up at your store.

Advertisers are quick to point out the decline in readership or that they got no response to their advertisement but they never focus on the content of the ad. If our sales executives are acting as consultants to the local business owner they better know how to tell good advertising content from bad and explain it to the business owner.