Palore can help newspapers realize the SMB potential.
June 2, 2008

Palore is a company that any company trying to create winning vertical strategies should talk to. They can provide key research that will help you choose the right categories to target and help you assess the opportunity.
They are also developing tools that can produce detailed reports on advertising activities of SMB’s on-line. This information is going to be extremely useful for sales executives trying to chart their path into the world of local search advertising. Understanding where the low hanging fruit is will make the initial push much easier.
On top of all the useful data they have some unique local search tools to enhance your business listings and provide your users with a simple way to gather key information.
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Entry Filed under: Local Search, Newspapers, Research, Sales, Yellow Pages. Tags: Advertising, Newspapers, Research, SMB, Yellow Pages.
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