Archive for June, 2008
This week, after speaking with Chris Tolles, Greg Sterling wrote post detailing his opinion on the what the newspaper would look like in the future.
Of course, I gave my opinion-
To get to the point you are describing the newspaper would have to know specifically what makes them unique (casinos in AC, etc) and then do [...]
Filed under: Newspapers | 0 Comments
Tags: local media, Newspapers
There is a growing trend within the newspaper industry that I believe is very positive. That trend is to sell their aggregate audience instead of selling product by product.
This strategy will definitely cause a lot of the sales people in the industry today to find new jobs because it is more complicated than selling the [...]
Filed under: Advertising, Newspapers, Sales | 0 Comments
Tags: Advertising, Market Leader Strategy, Newspapers, Sales
Getting every sales channel motivated to become the ‘Market Leader’ is very important. For the purpose of this post I am describing the sales channels as:
Print/Broadcast Sales Team (Geo and Category)
Digital Sales Team
Call Center
Not everyone on your sales team is ready to help you earn the ‘Market Leader’ status. From past experience, I would [...]
Filed under: Market Leader Strategy, Newspapers, Research, Sales, Training | 1 Comment
Tags: Market Leader Strategy, Newspapers, Sales
Do something outlandish and find out.
I believe what Philadelphia Media Holdings did was smart and helped them prove a point.
Some are saying the ‘Derrie-Air‘ advertisements were unethical. I disagree. My 11 year old son knew the ads were fake from the beginning.
For years, I have told advertisers that didn’t believe in the print or [...]
Filed under: Advertising, Marketing, Newspapers, Sales | 0 Comments
Tags: Derrie- Air, Marketing, Newspapers, Philadelphia, Sales
I am proud to announce that I have joined the Digital Press Consortium as Vice President of Sales and Marketing.
The Digital Press Consortium was created to standardize the online technology platforms in use across the newspaper industry and reduce redundant investment in them. It provides content management and business directory tools to members who seek [...]
Filed under: Advertising, Marketing, Newspapers, Sales | 0 Comments
Tags: Advertising, marketplace, Newspapers
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