Archive for May, 2008
I’ve read several posts today about Google delivering business listings down the the zip code level.
Click here for a sample search result.
This concept will have an effect on our local search initiatives unless we develop a solid optimization plan, clean up our data and get out of the ‘Enhanced Listing’ business and into the ‘Business [...]
Filed under: Business Profiles, Local Search, Newspapers, Yellow Pages | 0 Comments
Tags: Advertising, Business Listings, Google, Local Search, Yellow Pages
The NAA released a very thorough report last week on the growing usage of video on newspaper websites.The information in this report is impressive and will be very useful no matter where you are in the video process.
Key Findings
1. Content: In addition to running content from the Associated Press or other wire services, most newspapers [...]
Filed under: Local Search, Marketing, Newspapers, Product Ideas, Sales, Video | 0 Comments
Tags: Advertising, NAA, Newspapers, Video
Decent article about Tribune’s focus on innovation since being purchased by Sam Zell including the hiring of Lee Abrams, former XM Radio exec, who is totally focused on Tribune’s innovation strategies.
The article also touches on some innovative ideas from New York Times Co. and Gannett.
Filed under: Newspapers, Product Ideas | 0 Comments
Tags: Gannett, innovation, Newspapers, Tribune
InstantAdExpert is set to launch their Chiropractor channel today. This is just the first of many category launches for this group that was created by merging two successful businesses that are veterans in dealing with the needs of the SMB- TeleDirect and EyeballFarm.
InstantAdExpert is a one stop shop for category based advertising needs. A chiropractor [...]
Filed under: Classifieds, Marketing, Newspapers, Research, Sales, Training, Yellow Pages | 0 Comments
Tags: Advertising, Call Center, crms, SMB
Yahoo!’s new tool SearchMonkey can prove to be very useful for media companies that want to drive traffic to niche sites, local business listings and marketplace.
Here are just a couple things your developers can do-
Build enhanced search results that will provide searchers with a more useful experience by including links, images, ratings and name-value pairs [...]
Filed under: Business Profiles, Local Search, Marketing, Newspapers, Yellow Pages | 1 Comment
Tags: Data, Local Search, Marketing, SearchMonkey, Yahoo
-
-
subscribe
-
are we connected?
-
Palore Data- clickz stats
