HarvestInfo announces the launch of “IntelligentAds”.
May 9, 2008
Veteran online advertising technology company HarvestINFO Inc. announces the release of “IntelligentAds” to serve the local search market. HarvestINFO has served the Local Online Media Market for over ten years by focusing on providing applications and services to drive both online revenue and traffic for local media companies by connecting online users, advertisers and merchants. HarvestINFO’s core technology and experience base in mining through advertising information and normalizing data output of advertising feeds will be combined with Arroyo Grande, California based Moon Valley Software and their local directory taxonomy. HarvestInfo has taken a leadership position with this new technology and is the sole provider of “IntelligentAds”.
By combining the expertise of both companies, the partnership will deliver “IntelligentAds”, which provide unparalleled information and depth to the online local advertiser search. The combinations of advertising information, taxonomy and other pertinent advertiser information enables more powerful and greatly enhanced search results for the user and exposure for local advertisers.
This product enhances the exposure for advertisers and improves the value of search results for users.
- Joe Rueth, CEO of HarvestInfo
The entire press release on the launch can be found here.
I believe this solution serves two purposes-
- The display ad conversion will finally serve the purpose we all thought about years ago when it was the only thing we did- Searching for a local Men’s apparel shop will provide all the top men’s clothiers and if they are print advertisers the details of their print ad will be shown in aggregate form within the business listing.
- Moon Valley enriched business data could solve the “BAD DATA” issue surrounding a lot of local search initiatives.
It will be fascinating to see how this partnership will enhance their overall Marketplace product line.
I will be following up with the HarvestInfo team in the next few weeks to provide updates.
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Entry Filed under: Local Search, Newspapers, Yellow Pages. Tags: Advertising, HarvestInfo, Local Search, Moon Valley Software, SMB.
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