Archive for May, 2008
The Washington Post has always been a leader in the newspaper interactive world and they continue to make very smart decisions.
The article which I link to above shows the way they continue to remain outside the box. Here are a few good comments from Ken Barbieri, Director of Business Development:
From a strategic sense, we came [...]
Filed under: Advertising, Local Search, Newspapers, Product Ideas | 0 Comments
Tags: Advertising, audience development, Local Search, marketplace, Washington Post
I’ve gotten to know a few pure-players since I left Planet Discover over a month ago but none have impressed me more than CityVoter.com and their CEO Josh Walker.
CityVoter.com is a social networking site that provides their audience information about ‘What’s Hot’ as it relates to local business. All of their content is created by [...]
Filed under: Advertising, Business Profiles, Local Search, Newspapers, Research, Sales, Yellow Pages | 1 Comment
Tags: Advertising, cityvoter.com, Local Search, reviews
Borrell Report: Newspaper Online Local Ad Revenue Hits $2 Billion, More Than All Other Media Combine
Here are a few key points from the report.
The lion’s share of local ad dollars — 57.3% — are sucked up by pure-play Web sites that reach users who are not there for the news, but to research products and prices.
Newspapers can claim a 24.6% share of the total local on-line ad market which is [...]
Filed under: Advertising, Classifieds, Marketing, Newspapers, Research, Sales | 0 Comments
Tags: Advertising, Local Search, Newspapers
I recently found a blog by Stephen Espinosa. He has some really deep insight on local search and the SMB. I’ve been working on a piece about the benefit of reviews and search rankings but after reading his work, it will make my life easier and provide you with better information by just reading his [...]
Filed under: Local Search | 0 Comments
Tags: Local Search, reviews, seo
Call in the Marines!
After reading about the turn-out that Mel Taylor is having at his Tribune based small business seminars, I began to wonder- Is it time to call in the Marines?
As you can tell by reading earlier posts I am not a big fan of the business seminar as a closing tool. As an educational tool they [...]
Filed under: Advertising, Newspapers, Sales | 0 Comments
Tags: Advertising, media, Newspapers, Revenue, Sales
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