Do I have coupons for the ingredients?

Has this ever happened to you?

You find the recipe for your favorite dessert. In my case this would be Apple Crisp. You print the recipe out and add the ingredients you are missing to your shopping list. Although that step isn’t that hard, it actually could be made much simpler.

My wife loves coupons. She goes out of her way to find coupons. So her next step in this process would be to go through the Sunday paper, log on to coupons.com and then to the website of her favorite store. This process could take an hour or more. With three kids every hour counts.

Newspapers can become an even better resource for their audience by streamlining this process and it will be another step to make their local search initiatives stick.

It’s an easy 3-step process.

1. Develop an export function from your recipes to build a shopping list including price comparisons.
2. Link the shopping list to all relevant coupons –Local and National.
3. Allow the user to print the shopping list and coupons in one click.

I realize that I took a pretty heavy technological undertaking and simplified it into three steps, but in the end the user doesn’t really care what we did to get there. They just want the solution.

This product has a lot of revenue potential. This idea tied into all the Mom’s initiatives going on, will lead to a dedicated user base that National brands like Duncan Hines and Nabisco will flock to. On top of the National revenue potential, local boutique type grocers, bakeries, and delis can target this audience as well.