Archive for April, 2008
I find it amazing that a high percentage of local newspaper interactive customers do not know they are advertising on the newspaper’s website. I believe this is happening for two reasons.
The newspaper account executive isn’t trained well enough to explain the products to the local business.
The newspaper is to reliant on the bundle sales model.
To [...]
Filed under: Marketing, Newspapers, Sales | 0 Comments
Tags: Audience, Newspaper, Revenue, Sales
There have been a lot of articles over the past three years proclaiming that Local Search is the next big thing.
Well… I agree!
The question I’ve asked myself over the past three years is– What about Now?
Currently, Local Search is the second, third and even fourth search alternative. There are several reasons for this including poor [...]
Filed under: Local Search, Marketing, Newspapers, Yellow Pages | 1 Comment
Tags: Advertising, audience development, Local Search, niche sites, Yellow Pages
Local Search results… Mahalo
I’ve been involved with Local Search for the past 4 years. I spent the first 2 years at The Press of Atlantic City trying to figure out the best way to give our local users what they were looking for when they queried a term. We realized early on that the [...]
Filed under: Local Search, Newspapers | 0 Comments
Tags: Data, Local Search, Mahalo, Newspapers
I found the recipe!
Do I have coupons for the ingredients?
Has this ever happened to you?
You find the recipe for your favorite dessert. In my case this would be Apple Crisp. You print the recipe out and add the ingredients you are missing to your shopping list. Although that step isn’t that hard, it actually could be made much [...]
Filed under: Coupons, Local Search, Newspapers, Product Ideas, Shopping | 1 Comment
Tags: Coupons, Local Search, moms, niche audience development, recipes
Today, Google released a study that shows newspaper advertising drives online traffic and consumer spending.
According to the study, among people who research products and services after seeing them advertised in newspapers, two-thirds (67 percent) use the Internet to find more information. Of that group, nearly 70 percent of consumers actually make a purchase following their [...]
Filed under: Classifieds, Newspapers, Research, Shopping | 0 Comments
Tags: Advertising, Google, Newspapers
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